🛒 Kua panuitia e Google tētahi tikanga hou hei whakahaere i te hokohoko mā te whakamahi i ngā kaihoko AI ↗
I whakatinanahia e Google tētahi "paerewa tuwhera" e kiia nei ko te Universal Commerce Protocol (UCP) - he reo tohatoha mā ngā kaihoko hokohoko, kia taea ai e rātou te whakahaere i te kimi taonga, te tautoko, me ngā wāhanga uaua i muri i te utunga, me te kore e hiahiatia he whakaurunga motuhake.
Ko te kaupapa matua o te kaupapa he mahi tahi: ka taea e ngā kaihokohoko me ngā kaihoko te "kōwhiri me te whiriwhiri" i ngā toronga, ā, ka taea e te UCP te noho tahi me ētahi atu tikanga kaihoko, kaua ki te ngana ki te whakakapi katoa (he onge te mahi).
I kī mai anō a Google ka tīmata te whakamahi i te UCP mō ngā rārangi hua e tika ana puta noa i ōna mata AI kia taea ai e te tangata te utu tika mā te Google Pay, me te tautoko PayPal hoki - ā, ka taea e ngā waitohu te tuku hekenga kua tohua i roto tonu i te rerenga hokohoko AI.
🛍️ Ka mahi tahi a Google me Walmart me ētahi atu kaihokohoko hei whakahohe i te hokohoko i roto i te karetao kōrerorero Gemini AI ↗
I te taha e aro nui ana ki te kaihoko, kei te akiaki a Google i a Gemini ki te rohe "kaihokohoko mariko" mā te mahi tahi me ngā kaihokohoko nui pēnei i a Walmart, Shopify, me Wayfair - kaua e "āwhina mai ki te rapu whakaaro," engari me "āwhina mai ki te hoko i te mea."
He rite te āhua ki te hokohoko kōrero: ka whakaahua koe i tāu e hiahia ana, ka whakatikatika i ngā mea katoa, ā, (i te mutunga) ka peke atu i te ara rapu kupumatua tawhito. He maeneene te tangi… kia kore ra ano, engari koinā te mea nui.
Kei konei anō tētahi miro e pā tata ana ki ngā mahi whakahaere taonga: ki te huri te karetao kōrerorero hei toa hokohoko, ka aro nui ngā kaihokohoko ki te "nāna" te rere o ngā taonga - me te maha o ngā hikoinga ka taea e koe te heu i mua i te wehenga atu o te iwi.
🛡️ Ko te kamupene hou ipurangi o Iharaira, a Torq, i kohia te $140 miriona me te uara $1.2 piriona ↗
I whiwhi a Torq i te $140M me te uara $1.2B, me te whakawhirinaki nui ki te kōrero "AI-driven SOC" - e hiahia ana ngā tīma haumarutanga ki te aunoatanga e mahi ana, kaua e akiaki noa i a rātou me ētahi atu whakatūpato.
He tino māmā noa te tohu whānui: kua ngenge ngā kaihoko, kāore ngā kaiwhakaeke, ā, ko ngā mea katoa e kī ana he tere ake te aromatawai me te urupare ka tere te aro atu (me te whiwhi pūtea).
Āe, ko te moni te tikanga e whai ana i te mamae - he rite te ipurangi ki te whakaoho paoa e kimi tonu ana i ngā rūma hou hei hamama.
🏬 Ka hurahia e Honeywell te hangarau AI-whakahohe hei whakawhaiaro i te hokohoko i roto i te toa me te Google Cloud ↗
I whakarewahia e Honeywell tētahi Pūhara Hokohoko Atamai i hangaia ki a Google Cloud me 66degrees, e whakamahi ana i a Gemini me Vertex AI hei kawe mai i te whakawhaiaro "rite ki te ipurangi" ki ngā toa tūturu - te ara hokohoko, engari kia rite ki te raupaparorohiko.
Ko tōna kaupapa he āwhina i ngā kaihoko ki te kimi hua, ki te whakatairite i ngā kōwhiringa, me te tiki whakakapinga ina pau ngā taonga. Ka whiwhi ngā kaihokohoko i te tāpiritanga: he tatūnga AI "hou" me te kore e whakamahi i te ope taua o ngā tohunga.
Kei te arotahi anō hoki a Honeywell ki ngā kaimahi o te toa - te huri i ngā taputapu ringaringa hei kaiawhina "aratau tohunga" i runga i te papa me ngā mōhiohio hua me ngā aratohu wā-tūturu, he mea tino whai hua, he mea āhua pōuri rānei... he mea e rua rānei.
🥦 Ka Whakawhanui a Kroger i te Rautaki AI Whakaputa me Google Cloud hei Akiaki i te Tipu Mamati me te Whaiaro ↗
E ai ki a Kroger kei te whakawhānui ake i tana hononga ki a Google Cloud ki te whakatinana i te Gemini Enterprise mō te Wheako Kaihoko puta noa i te motu - me te whakanoho i a ia hei kaiawhina kai me te kaiawhina hokohoko mō te whakamahere, te hanga rārangi, ngā tuku me te tautoko maeneene ake.
Kei te whakamahi hoki rātou i te Customer Experience Agent Studio hei tātari i ngā waeatanga a te kiritaki (te whāinga, ngā wā taupatupatu, ngā take e puta mai ana) kia taea ai e ngā toa te kite wawe i ngā tauira, kaua e takaro noa i ngā amuamu.
Ko te mea tino whakamere ko te kupu whakaari "tūturu" - he taunakitanga e hono ana ki te kohinga tuturu, te utu, me te waatea. Koinei te rerekētanga i waenga i te whāngai āwhina me te whāngai e tuku tonu ana i ngā mea kāore e taea e koe te hoko.
🌍 E hiahia ana te Whakahaerenga o Trump ki te whakatutuki i te 'Pax Silica' mā te AI. Koinei te tikanga o tēnā ↗
Ka keri a Gizmodo ki roto i te "Pax Silica," he anga e whakaaro ana ki te mana o te AI he kaupapa mekameka tuku me ngā hononga - ehara i te whakataetae whakangungu tauira anake.
Ko te whakaaro e whakawhirinaki ana ki te tiaki i ngā haurua-ā-ira, ngā hanganga, ngā mahi whakahaere, te pūngao, me ngā kohuke nui. He mea ā-ao, engari he mea whakamiharo te mahi whaihua… pērā i te "ko wai e whakahaere ana i ngā mea hoha e whakahaere ana i te heke mai," te āhua nei.
He kupu whakarite wairangi te ingoa tonu - "Pax Romana, engari me te silicon" - engari ko te kaupapa matua: ki te mea ko te rorohiko te mana, ko te mekameka tuku te torona.
Ngā Pātai Auau
Te Whakamārama mō te Kawa Tauhokohoko Ao Whānui (UCP) a Google
Ko te Universal Commerce Protocol (UCP) te "paerewa tuwhera" kua whakaarohia e Google e mahi ana hei reo tohatoha i waenga i ngā kaihoko hokohoko AI me ngā kaihokohoko. Ko te whāinga he whakaiti i te hiahia mō ngā whakaurunga takitahi, motuhake i waenga i ia kaihokohoko me ia kaihoko. Kua hangaia hei kapi i ngā mahi hokohoko matua pēnei i te kimi hua, te tautoko kiritaki, me ngā mahi whai muri i te utu. Ko te mahi tahi te kaupapa matua.
Me pēhea te whakamahi a ngā kaihokohoko me ngā kaihoko AI i te Universal Commerce Protocol
Ko te ariā, ka taea e ngā kaihokohoko me ngā kaihoko te whakamahi i te UCP mā te whiriwhiri i ngā toronga e rite ana ki ō rātou hiahia. I roto i te maha o ngā pūnaha rauropi, ka puta he huinga āheinga taketake, me ngā tāpiringa whiriwhiri mō ngā wheako whai rawa. Kei te tū te UCP hei mea ka taea te noho tahi me ētahi atu kawa ā-kaihoko, kaua ki te whakakapi. He mea nui tēnei mō ngā kaihokohoko kua whakauruhia kētia, kāore e hiahia ana ki te tango atu.
He aha ngā panoni mō ngā kaihoko mēnā ka whakamahia e Google te UCP puta noa i ana wheako hokohoko AI
I kī a Google kei te whakamahere ia ki te whakamahi i te UCP mō ngā rārangi hua e tika ana puta noa i ana mata AI kia taea ai e te tangata te tirotiro tika mā te whakamahi i a Google Pay. Kei te whakamaheretia hoki te tāpiri i te tautoko PayPal. Ko te kupu whakaari e anga atu ana ki te kaihoko he iti ake ngā hikoinga i waenga i te "ahua tika tēnei" me te hoko, me te kore e pekepeke i roto i te arai o ngā hononga. Ko te kaupapa o te wheako kia noho tonu hei kōrerorero me te whakaoti tonu i ngā tauwhitinga.
Ngā hekenga kua arotahihia i roto i te rerenga hokohoko AI, me te take e whakararuraru ai ngā waitohu
Āe - I whakaahua a Google i te kaha o ngā waitohu ki te tuku hekenga kua tohua tika i roto i te wheako hokohoko aratau-AI. Ko te kaupapa mahi he awe i ngā whakataunga i te wā tonu e whakawhāiti ana te kaihoko i ngā kōwhiringa, kaua i muri i tā rātou wehenga atu ki te rapu tīkitipati. I roto i te maha o ngā awa hokohoko, mā te whakaiti i te waku me te tāpiri i tētahi whakatenatena wā tika ka ārai i te hekenga. Ka hoatu hoki ki ngā waitohu he ara hou i roto i te rere e whakahaerehia ana e te kaiawhina.
Te rerekētanga o te hokohoko Gemini i te rapu noa, me te take e whai wāhi ai ngā kaihokohoko pēnei i a Walmart
Ko te kaupapa matua ko te "hokohoko kōrerorero," e whakaahua ana koe i tāu e hiahia ana, e whakatikatika ana i aua mea, ā, e neke ana ki te hoko me te kore e whakawhirinaki ki ngā rapunga kupumatua. Kei te mahi tahi a Google me ngā kaihokohoko nui me ngā tūāpapa pēnei i a Walmart, Shopify, me Wayfair kia tūturu ai taua ara hokohoko i roto i a Gemini. Mena ka noho te karetao kōrerorero hei toa hokohoko, ka aro nui ngā kaihokohoko ki te hunga e whakahaere ana i te haerenga a te kiritaki. Mā te iti o ngā mahi ka iti ake ngā kaata kua whakarērea.
He aha ngā taputapu haumarutanga e whakahaerehia ana e te AI pēnei i a Torq e kohi moni nui ana i te mea e whānui haere ana te aunoatanga hokohoko
Ko te pūtea a Torq e tohu ana kei te rapu ngā tīma haumarutanga i te aunoatanga e whakahaere ana i ngā mahi whakarōpū me te urupare, kaua ko ngā whakatūpato noa iho. I te mea ka nui haere ngā rere hokohoko me te tautoko e āwhinahia ana e ngā kaihoko, ka piki ake hoki te hihiri ki te tiaki i aua pūnaha. I roto i te maha o ngā taiao, he mea nui te urupare tere nā te mea kāore ngā kaiwhakaeke e tatari kia hopukia e te tangata. Ko te tohu whānui ko te "AI i roto i te SOC" he kōrero whakamīharo tonu mō ngā kaihoko me ngā kaipupuri moni.