Ka whakakapia te Hokohoko e te AI? Ruku hohonu.

Ki te mea kua rongo koe i a koe e amuamu ana " Ka whakakapia te Hokohoko e te AI" , ngā mihi - kei roto koe i te kamupene pai. I tere haere te hangarau, i kanapa ngā whakaaturanga, ā, i te mutunga iho, kotahi te tangata i roto i ia kaupapa whakaaroaro ka whiua e ia he tohu me te mea he tīkiti koura. He whakamōhiotanga poto i mua i te tino whakaari: Kei te tino whakakorikori te AI i te huarahi e waihanga ai, e arotau ai, e whakamahere ai tātou. Engari kei te hikoi haere ki roto i tō awheawhe waitohu me te inu latte, ā, kei te tino pānui i te wairua? Kāore i te tino tika.

Me titiro tātou ki ngā mea e neke haere ana, ngā mea e noho pūmau ana hei tangata, me pēhea te whakarārangi i ngā taputapu (me ngā pūkenga) kia uaua ake ai te whakakapi - ā, kia pono, kia nui ake te whai hua.

Ngā tuhinga ka pai pea koe ki te pānui i muri i tēnei:

🔗 Ngā taputapu hokohoko AI kore utu: Ngā kōwhiringa pai rawa atu
Kimihia ngā taputapu AI kore utu pai rawa atu hei whakahaere i tō hokohoko.

🔗 Ngā taputapu hokohoko īmēra AI 10 pai rawa atu
Whakarei ake i te whai wāhi atu mā roto i ngā otinga īmēra kaha e ārahihia ana e te AI.

🔗 Ngā taputapu AI pai rawa atu e 10 mō te hokohoko
Whakapai ake i ngā kaupapa whakatairanga mā te whakamahi i ngā taputapu me ngā rautaki AI auaha.

🔗 Ngā taputapu AI pai rawa atu mō te hokohoko hononga
Whakanuia ngā tahuritanga me ngā moni whiwhi mā te whakamahi i ngā taputapu hononga e whakamahia ana e te AI.

He aha te AI i roto i te Hokohoko e pā ana ki ngā whao ✅

Te whare wira o te AI? Te kimi tauira, te tere, me te tauine. Ka tātai, ka whakarōpū, ka tūtohu, ka matapae. Ka taea e ia te haehae i te haerenga a te kiritaki pērā i te kaiwhatu rakau e ngau ana i ngā manga - he paru, engari he tino hua. E whakaatu ana ngā rangahau i ngā pikinga hua mō ngā mahi auaha me te tautoko kiritaki: he tere ake ngā tātai, he iti ake ngā moemoeā whārangi kau, me ngā pikinga kounga ka taea te ine ina noho tonu te tangata ki te huringa [2][3].

I ngā kupu o ia rā:

• Ngā pikinga tere o te whakaputanga - ngā tauira tuatahi, ngā pane kōrero hou, ngā whakaahuatanga hua mutunga kore.

• Ngā akiaki whakatau - ngā matapae hurihanga, te kaute hiki ake, ngā mahi pai e whai ake nei.

• Te arotautanga aunoa - ngā tahua, ngā tono, te wā, ngā whakarerekētanga whakawhaiaro.

He taunakitanga pakari kei reira e whakaatu ana ka taea e ngā tīma hokohoko te hopu i te uara ine mai i te AI whakatipuranga ina whakamahia tika [1].

Engari kia pono tātou: i ētahi wā, he rite ngā putanga AI ki te huamata e whiua ana ki roto i te mīhini whakaranu - ka taea te kai, ae, engari kāore e tika ana kia whakaatuhia. Koinei te wāhi e hoki mai ai te whakaaro nui.

Tauira poto: i whakamahia e tētahi tīma huringa ora te AI hei whakarāpopoto i ngā tīkiti me ngā arotake ki roto i ngā whakarāpopototanga "ngā mea i rerekē" ia wiki. Kāore i tere ake te pato a ngā kaituhi tārua - engari i heke iho ā rātou whakatikatika mā te haurua. Ehara rātou i te toa; he koi ake rātou nā te mea kua whakakorea te haruru.

Te Pātai Nui: Ka whakakapia rānei te Hokohoko e te AI? 🧠+🤖

Putanga poto: Kāo. Engari me tumanako ka hurihia te āhua.

He mahi iti te utu, he mahi auau? Ae, ka pau tēnā i te aunoatanga. Rautaki, tūnga, wā ahurea, auahatanga me ngā niho? Me mahi tonu ngā ringa tangata. E whakaatu ana ngā taunakitanga mai i ngā rangahau mara ka whakanui te mahi kaua ki te whakakapi i ngā whānau mahi katoa - inā koa mō ngā kaimahi mōhio taumata waenga, ina mārama ngā akiaki me ngā ārai [2][3].

Nō reira, ki te werawera koe i te whakaaro ka whakakapia te Hokohoko e te AI i roto i tō kamupene, hurihia te āhua. Whakaarohia ngā mahere āheinga , kaua ko ngā taitara mahi: ngā mahi auaha e arahina ana e te tere, te mahi waitohu e hangaia ana e ngā raraunga, te whakahaere e arahina ana e te tangata. Ka whakaitihia ētahi tūranga. Ka puta ake ētahi. Kāore te tari e ngaro; ka memeha haere.

Te Wāhi Kua Whakamātauria e te AI tōna Uara 📈

Kia mārama tātou. Kāore he kōrero whakamere, engari ko ngā wāhi e whā kua tukuna kētia e te AI:

1. Ngā Mahi Ihirangi me te Auaha

   • Te hanga tauira tere me te whakaputa momo rerekē (ngā tuhinga ipurangi, ngā īmēra, ngā whārangi taunga).

   • Te whakatikatika reo, te whakawhiti momo waitohu, ngā tirohanga tauinehia.

   • He penapena wā mō ngā mahi tuhituhi - inā koa mō ngā tohunga i raro i ngā wā kati poto [3].

2. Te Mahi me te Tipu

   • Te arotahi matatau ake, te arotautanga tono, te hurihanga auaha.

   • Whakamātautau tahae maha-pū (me te kore e pāngia e te pāngarau).

   • Ko te hokohoko me te hokonga kei roto i ngā whakamahinga tino pānga o te gen AI [1].

3. CRM me te Huringa Ora

   • Matapae mō Churn, ngā tuku pai rawa atu e whai ake nei.

   • Tārua aunoa mā te wāhanga iti (kāore e hiahiatia he ripanga tātaitai 17).

   • E kitea ana e ngā tīma tautoko he pikinga hua ~14% i te toharite, he nui ake tēnei mō ngā kaihoko hou [2].

4. Tautoko mō ngā Tirohanga me ngā Rautaki

   • Te whakarāpopototanga o ngā arotake, ngā tuhinga, me ngā raraunga reo-o-te-kiritaki.

   • Ka whakaatuhia e te AI ngā tauira; māu e whakatau ko tēhea te mea nui.

Te Wāhi e Hinga Tonu Ana te AI - me te Take e Noho Hiranga Ana te Tangata 🧩

• Te reka : Ka taea te whai i te oro, engari te reka? Kāore anō kia pērā. Ka neke te ahurea i roto i ngā nekehanga iti me ngā pekepeke i ētahi wā - he mahi tangata te whakatau i te wā o ēnā.

• Te māramatanga taketake : Ka whakaranu anō te AI; ko ngā whakaaro hou tūturu ka ahu mai tonu i ngā tukinga tauhou, ehara i te toharite.

• Te Whakatutukitanga me ngā Tikanga Matatika : Kāore ngā ture e memeha noa nā te mea i tuhia te kape e te mīhini [5].

• Horopaki : Ka taea e te pou whakahihi e whakamate ana i roto i tētahi hapori te totohu ki roto i tētahi atu. Kāore te AI e whakama.

Nō reira, ehara te anga koi ake i te mea Ka whakakapia te Hokohoko e te AI engari: Ka whakakapia te hokohoko iti-rerekētanga e te AI? He maha ngā wā āe. He kaupapa motuhake, he māramatanga? Kāore rawa.

Ngā Utauta Hokohoko AI - He Whakaahua Poto 🧰

*Ka rerekē ngā utu me ngā paihere. Whakamātauria ki tō puranga tuturu.

Pukapuka Tākaro: Te Whakauru i te AI ki roto i tō Wiki 🔌

1. Whakaaro → Rauemi i roto i te 90 Miniti

   • Tīmata ki tētahi tohutohu poto (hunga whakarongo, tohu mamae, kupu whakaari, taunakitanga).

   • Waihangahia kia 5 ngā pane kōrero, kia 3 ngā kupu whakataki, kia 2 ngā kupu whakatairanga (CTA).

   • Hurihia kia toru ngā ariā whakaahua, tāpirihia ki ngā tahora, whakaritea he A/B.

   • He tirotiro tangata mō te tika, te reo, me te tutuki i ngā whakaritenga.

2. Porowhita Arotau Tonu-Kāore

   • Whakarāpopototia ngā raraunga mahi ā-wiki.

   • Pātaihia ngā āhuatanga rerekē, kaua ngā toharite noa iho.

   • Waihangahia ngā whakaaro whakamātautau, whakarōpūtia mā te ngāwari me te pānga.

   • Tukuna kia rua ngā whakamātautau. Patua te hunga hinga. Tuhia ngā akoranga.

3. Whakawhaiarotanga Huringa Ora Mama

   • Whakarōpūhia ngā kaiwhakamahi mā te uara + whanonga.

   • Tauira huinga karere ā-wāhanga (80% pumau, 20% motuhake ki te wāhanga).

   • Tiakina te pakiwaitara o tō waitohu i a koe e whakarite ana i ngā taha.

Tirotiro i te Pono - He aha ehara tēnei i te mea he kare ā-roto noa iho 🧪

• Uara nui : E ai ki a McKinsey, ko te AI whakaputa uri te nui rawa atu i roto i te hokohoko me te hoko - mena he kaha ngā raraunga me te whakahaere huringa [1].

• Ngā mahi tuhituhi : E whakaatu ana ngā rangahau matapōkere i ngā putanga tere ake, teitei ake te whakatauranga mō ngā kaituhi, inā koa ko te hunga kāore i te tino wheako [3].

• Tautoko kiritaki : E whakaatu ana ngā raraunga mara nui i te pikinga hua ~14% i te toharite, he pikinga nui ake mō ngā kaihoko tauhou [2].

• Te pēhanga tahua : E pūrongo tonu ana ngā kaihokohoko matua i ngā here "mahi nui ake me te iti iho" [4]. Ko ngā hua pai o te AI tētahi o ngā mea anake e whai hua ana.

Nō reira, e whakaatu ana tēnei ka whakakapia ngā kaihokohoko e te AI? Kāore. E whakaatu ana tēnei ka mau tonu ngā hua (ka whakatipu rānei) i ngā tīma e ako ana ki te whakamahi, me te kore e nui haere te tokomaha o ngā tāngata.

Ngā Ārai me te Whakawhirinakitanga - te Awaawa Hoha 🛡️

Ka taea e te AI te whakaputa kereme tere atu i tō tirotiro. Ko te tikanga me whai ture koe.

• te pono i roto i te pānuitanga . Me pono, me whakamana hoki ngā tuhinga - he mea hanga e te tangata, e te mīhini rānei. [5]

• Kāore ngā ture ota me te tuku

• Kua tino kitea kē te wera o ngā ture

Whakatūria he rārangi arowhai i mua i te rerenga: te tika, te tūmataitinga, te ture, te haumaru o te waitohu, te urunga atu. He ahua hoha - engari koinei te awaawa.

Ngā Pūkenga e Tino Whakauaua ai te Whakakapi i a Koe 🧗

Mena ki te whakakapinga o te Hokohoko e te AI , anei te rārangi poto:

• Rautaki tohutohu : Kaua e "tuhi i tētahi rangitaki." He mekameka tohutohu hanganga me ngā tūranga, ngā here, me ngā rārangi tohutohu.

• Te reka me te kōrero : Kimihia te mea e hē ana. Whakatikahia. He koura tonu.

• Te mātauranga raraunga : Pātaihia ngā pātai koi ake mō ngā papaaho me ngā tauira. Kia mōhio mēnā he mea nui te pikinga 3%.

• Hoahoa pūnaha : Whakakotahi i ngā taputapu ki ngā rerengamahi me te whakauru i te QA.

• Matatau ki te whakahaere : Kāore koe e hiahia ki te tohu ture, engari me whakaatu tō reo pono i roto i te hui arotake.

Tuhipoka: he rite tonu te āhua o te nuinga o ngā kaihokohoko pai rawa atu ki ngā kaiwhakahaere hua - he pākiki, he auau, he mate pāwera ki ngā inenga whakapehapeha.

Te Tūturutanga o te Tahua: He nui ake me te iti iho 💸

Kāore ngā tahua a te CMO e pupuhi haere ana - mēnā he mea noa iho, he papatahi, he iti iho rānei. E whakaatu ana ngā paearu i te pēhanga tonu ki te tiaki i te whakapaunga [4]. Koia te take he tino whakamatautauria te AI. Ehara te whai hua i te mea pai ki te whai; he oranga tonutanga.

Kaua e tumanako ki te makutu. Ka hinga ngā kaupapa AI me te kore he KPI mārama, he raraunga pakari, me te whakahaere huringa tūturu. Honoa ngā taputapu ki ngā inenga motuhake - te wā ki te tuhi tuatahi, te utu mō ia rawa, te LTV:CAC. Arotakehia ia marama. Mena kāore he tau e nekehia ana e te taputapu? Kati.

He Mahere Ara - Tata ki te Hauwhā i ia Hauwhā 🗺️

Kāore he rā uaua. He raupapa noa iho.

1. Turanga

   • Maherehia ngā mahi nui te rahinga, iti te rerekētanga.

   • Aunoatia ngā rerengamahi e rua mai i te pito ki te pito mā te whakamahi i te QA tangata.

2. Tauine

   • Honoa ngā raraunga hei whakawhaiaro.

   • Waihangahia ngā tere whakamātautau auaha ka taea e te AI te whakauru.

3. Whakamahinga

   • Whakakapia ngā tohutohu whānui ki ngā pūnaha kua whakahāngaihia ki te waitohu.

   • Hangaia he pukapuka tākaro ora me ngā tauira me ngā ture.

4. Wehewehea

   • Whakamahia te wā kua penapenahia mō te rangahau me te auahatanga māia.

   • Tukuna mai tētahi mea e maumaharatia ana - he iti te mōrearea, he utu tūturu.

Whakaarohia pēnei: ​​tukua te AI ki te horoi i ngā rīhi kia taea ai e koe te tunu i te kai e kōrerohia ana e te iwi i muri mai. He rerekē te kupu whakarite, engari he āhua pai.

TL;DR - Ngā Whakaaro Whakamutunga 🎯

• te pātai mēnā ka whakakapia te Hokohoko e te AI . Ka pērā ngā mahi iti te uara . Ka noho hei mahi tangata te mahi nui te uara nā te mea ka whai wā koe mōna.

• E tautoko ana ngā taunakitanga i te pikinga o te hua puta noa i ngā whakamahinga maha ina honoa te AI me te whakahaere me ngā inenga [1][2][3].

• Tō awaawa = te reka, te whakatau, te māramatanga o te kōrero, me ngā pūnaha hei tauine i a rātou.

• Hangaia he puranga e ōrite ana ki tō tīma me ngā raraunga - kaua ko te taha kē.

• Kia mau tonu te whai i te ture - he mea ngahau te tere kia hoki rā anō [5].

Nō reira, kāore te hokohoko e ngaro ana. Kei te huri haere - he tere ake, he koi ake, ā, e tono puku ana kia pai ake te tangata hei kaiārahi. Kia mau tonu te hihiri, kia mau tonu ngā tikanga matatika, ā, tukua ngā karetao ki te tiki i te kawhe. ☕🤖

Ngā Tohutoro

[1] McKinsey. Te pūmanawa ōhanga o te AI whakaputa uri: Te rohe whakaputa hua e whai ake nei (2023). Hononga

[2] Brynjolfsson, E., Li, D., & Raymond, L. Generative AI at Work (NBER Working Paper w31161; whakahoutia). Ngā taunakitanga mara mai i ngā kaihoko tautoko 5k+ e whakaatu ana i te ~14% pikinga hua, he nui ake mō ngā tauhou. Hononga

[3] Noy, S., & Zhang, W. Ngā Taunakitanga Whakamātautau mō ngā Pānga Hua o te AI Whakaputa (MIT Working Paper, 2023). Ngā mahi tuhituhi whakahaere e whakaatu ana i te penapena wā me ngā whakapainga kounga. Hononga

[4] Te Rangahau a te CMO - Ngā Kaupapa Matua me ngā Tirohanga (Ngahuru 2024). Ngā taunakitanga o te pēhanga tahua me ngā āhuatanga "mahi nui ake me te iti iho" i tukuna e ngā CMO. Hononga

[5] Te Komihana Tauhokohoko ā-Motu o Amerika - Ngā ture pānuitanga me te whakatutuki e pā tonu ana :
• Ngā Kaupapa Taketake o te Pānuitanga me te Hokohoko (te pono-i-roto-i-te-pānuitanga, te whakamana, te tautoko). Hononga
• Ture Ota Taonga Mēra, Ipurangi, Waea rānei (ngā wā tuku, ngā pānui whakaroa, ngā whakahokinga moni). Hononga